Beauty esthetics

Nails,Wax,Eyes

Overview

BEAU Beauty Esthetics, a private beauty practice owned by Renee, is well-known in Calgary, AB, for its exceptional nail, waxing, and lash services. While the business boasted a strong brand presence within the local community, Renee recognized the need for a comprehensive web presence to expand her customer base and keep her existing clients informed about new services.

Goals

Renee sought a professional website that would:

  • Enhance the online visibility of BEAU Beauty Esthetics.
  • Attract new customers by showcasing the salon’s services.
  • Provide a platform to communicate updates and new services to existing clients.

Solutions

To address these needs, I delivered the following solutions:

Website Design: I designed a minimalistic yet elegant website that perfectly aligned with BEAU Beauty Esthetics’ existing branding. The clean and sophisticated design ensured that the website was visually appealing and user-friendly.

Custom Art: To add a personal touch and visually represent the services offered, I created custom artwork for the website. These illustrations highlighted the nail, waxing, and lash services, adding a unique and engaging element to the site.

Page Builder Implementation: Understanding the importance of easy updates, I implemented a page builder. This tool empowered Renee and her team to effortlessly edit and update the website content, ensuring that the site could be kept up-to-date without the need for extensive technical knowledge.

Outcome

The new website for BEAU Beauty Esthetics successfully elevated their online presence. The intuitive design and custom illustrations not only attracted new customers but also engaged the existing clientele by keeping them informed about the latest services. The addition of the page builder tool ensured that the website remained dynamic and current, reflecting the ever-evolving nature of the beauty industry.