BEAU Beauty Esthetics

BEAU Beauty Esthetics

BEAU Beauty Esthetics, a private beauty practice owned by Renee, has earned a reputation in Calgary, AB, for delivering exceptional nail, waxing, and lash services. With a loyal local following and a strong in-person brand presence, Renee sought to elevate her business by developing a comprehensive online platform, one that would extend her reach, attract new clients, and provide her existing clientele with an engaging way to stay informed about new services and updates.

Adobe XDCSS3GitHTML5IllustratorInDesignJavascriptjQueryMySQLNode.jsPhotoshopPHPSCSSWordpress
Thumbnail

Web Design and Development

The website was designed to reflect Renee’s refined personal aesthetic, light, soft, and modern, creating a serene digital environment that mirrors the calming atmosphere of her studio. Every detail, from the color palette to the typography, was chosen to evoke a sense of elegance and ease.

Smooth, gradual transitions were integrated throughout the interface to encourage a slower, more intentional browsing experience, allowing visitors to fully appreciate the visual flow. Social media integration played a key role in connecting the site to Renee’s active client community, showcasing her latest work and allowing real-time updates to appear naturally within the design.

To ensure longevity and flexibility, a versatile page builder was implemented, giving Renee full control over content management and updates. This approach not only streamlined maintenance but also ensured visual consistency across future additions, allowing the website to grow alongside her business.

Thumbnail

Custom Artwork

To complement the website’s modern aesthetic, a series of custom line art illustrations was created to represent BEAU Beauty Esthetics’ core services, nails, waxing, and lashes. Each illustration was thoughtfully designed to align with the site’s delicate visual language, enhancing both aesthetic cohesion and user understanding.

These bespoke artworks contribute to the overall brand identity, adding a touch of personality and artistry that reinforces the sense of care and craftsmanship central to Renee’s practice. The result is a digital presence that feels elegant, authentic, and unmistakably BEAU.

3D Modeling & Rendering

Experience in creating detailed 3D models and realistic renderings for various applications, including product visualization and animation.

Audio Editing

Proficient in manipulating audio files to enhance sound quality, remove noise, and create engaging auditory experiences.

Brand Development

Expertise in building and evolving brand identities that resonate with target audiences and foster brand loyalty.

Consulting

Providing expert advice and strategies to help businesses optimize their digital presence and achieve their goals.

Graphic Design

Proficient in visual communication through the use of typography, imagery, and color to convey messages effectively.

Printed Products

The creation of visually engaging and functional designs for physical items such as packaging, labels, merchandise, and promotional materials. It involves combining branding, layout, and material considerations to produce high-quality, print-ready products that effectively communicate a message and enhance customer experience.

UI/UX Design

Skilled in creating user-centered designs that enhance usability and provide an engaging experience across digital platforms.

Version Control

Experienced in using version control systems like Git to manage code changes, collaborate with teams, and maintain project history.

Video Editing

Skilled in assembling raw footage into polished videos, incorporating effects, sound, and transitions to tell compelling stories.

Web Development

Experience in developing and maintaining both front-end and back-end components of web applications, ensuring seamless integration and functionality.

Adobe XD

Adobe XD is a vector-based design tool used for creating user interfaces and user experiences for websites and mobile apps. It allows designers to prototype, wireframe, and collaborate seamlessly with interactive mockups and animations.

CSS3

CSS3 is the latest evolution of Cascading Style Sheets, used to style HTML content on web pages. It introduces advanced features like animations, transitions, flexbox, and grid layouts.

Git

Git is a version control system that tracks changes in code, allowing multiple developers to collaborate efficiently and manage source code history.

HTML5

HTML5 is the latest version of the Hypertext Markup Language, providing the structure and content for web pages, with native support for multimedia, forms, and interactive elements.

Illustrator

Adobe Illustrator is a vector graphics editor used for creating logos, icons, illustrations, and other scalable digital artwork that remains sharp at any size.

InDesign

Adobe InDesign is a desktop publishing software for designing print and digital media, including brochures, magazines, eBooks, and interactive PDFs.

Javascript

JavaScript is a versatile programming language that powers interactive web content, including animations, dynamic updates, and user interface enhancements.

jQuery

jQuery is a lightweight JavaScript library that simplifies DOM manipulation, event handling, and AJAX calls, enabling faster and easier web development.

Json

JSON (JavaScript Object Notation) is a lightweight data format used for storing and exchanging information between servers and web applications. It is easy to read, write, and parse across programming languages.

MySQL

MySQL is a widely used relational database management system (RDBMS) that organizes data in tables and supports structured queries using SQL.

Node.js

Node.js is a JavaScript runtime environment that allows developers to build fast, scalable server-side applications and APIs using JavaScript.

Photoshop

Adobe Photoshop is a powerful image editing and graphic design software used for photo retouching, compositing, and digital artwork creation.

PHP

PHP is a widely-used server-side scripting language designed for web development. It enables dynamic content generation, form handling, and database interaction, powering platforms like WordPress and many web applications.

Python

Python is a high-level, versatile programming language known for its readability and simplicity. It’s used in web development, data analysis, machine learning, automation, and scripting.

SCSS

SCSS is a CSS preprocessor that extends CSS with variables, nested rules, and mixins, making stylesheets more maintainable and efficient.

Shopify

Shopify is an e-commerce platform that allows businesses to create online stores, manage products, process payments, and customize the shopping experience.

Wordpress

WordPress is an open-source CMS that powers millions of websites, enabling users to create blogs, e-commerce stores, and custom websites with plugins and themes.

Full Stack Developer

Experience in developing and maintaining both front-end and back-end components of web applications, ensuring seamless integration and functionality.

UI/UX Designer

Skilled in creating user-centered designs that enhance usability and provide an engaging experience across digital platforms.

Graphic Design

Proficient in visual communication through the use of typography, imagery, and color to convey messages effectively.

Brand Development

Expertise in building and evolving brand identities that resonate with target audiences and foster brand loyalty.

Print Design

Experienced in creating visually appealing print materials such as brochures, posters, and magazines that effectively communicate brand messages.

3D Modeling & Rendering

Experience in creating detailed 3D models and realistic renderings for various applications, including product visualization and animation.

Video Editing

Skilled in assembling raw footage into polished videos, incorporating effects, sound, and transitions to tell compelling stories.

Audio Editing

Proficient in manipulating audio files to enhance sound quality, remove noise, and create engaging auditory experiences.

Database Management

Experience in designing, implementing, and maintaining databases to ensure data integrity, security, and accessibility.