The Awning Factory
The Awning Factory, long-standing members of the Industrial Fabrics Association International and the Professional Awning Manufacturers Association, approached me for a full rebrand inspired by my previous work with other clients. The project encompassed a new logo, website, 3D product renders, documentation, and a comprehensive printed catalog, bringing the company’s identity, products, and marketing materials into a cohesive, modern visual system.
Brand Development
The rebrand began with the development of a bold, high-contrast brand identity designed to reflect strength, precision, and modern craftsmanship. The black, white, and gold color palette immediately conveys sophistication and authority while ensuring clarity across all applications.
Typography was anchored by a heavy, confident typeface that communicates durability and reliability, while minimalist, modern layouts create a clean yet powerful aesthetic. Together, these elements position The Awning Factory as a contemporary leader in the industry, combining technical expertise with a refined visual presence.
Web Design & Development
Building on the new identity, a high-contrast, minimalist website was designed and developed to extend the brand’s sophistication into the digital space. The striking black, white, and gold palette creates a visually compelling experience while keeping the focus squarely on the company’s products and craftsmanship.
A custom-built product catalog system was integrated, allowing users to explore the full range of awnings and accessories with ease. Specifications, configurations, and options are clearly presented, resulting in a sleek, functional website that communicates professionalism and quality through both design and usability.
3D Product Renders
To support both digital and print marketing, a complete suite of high-precision 3D renders was created for every Awning Factory product. Each model was built to exact specifications, ensuring accurate representation of dimensions, materials, and finishes. These renders provide a consistent, photorealistic visual reference that enhances both the website and the printed materials.
Print Product Catalog
A comprehensive printed catalog was designed to showcase The Awning Factory’s product range, drawing inspiration from the catalog system developed for Aura Manufacturing. The publication details materials, color options, and installation configurations, giving clients a clear and accessible resource for planning and selection.
The layout combines high-contrast, minimalist design with organized, easy-to-navigate sections, ensuring technical information and imagery are presented professionally and engagingly. Serving both as a sales tool and a reference guide, the catalog reinforces the brand’s modern, high-quality identity and elevates the overall perception of The Awning Factory in the marketplace.